Cyber Security Cloud: Enhancing Marketplace Engagement with CloudSmart Insights and Amazon SES

Cyber Security Cloud Inc. (CSC), an AWS Software Partner, is a leading provider of AI-powered web application security solutions. Its flagship service, WafCharm, simplifies and strengthens AWS WAF protection using global threat intelligence. To enhance private offer delivery and optimize AWS Marketplace operations, CSC partnered with CloudSmart to deploy advanced analytics and GTM solutions.

Customer Challenge

CSC operates in a highly competitive cybersecurity landscape, where effective outreach and customer engagement are key to success. As a growing AWS Software partner, CSC faced three core challenges:

• Private Offer Execution: Delivering tailored, scalable private offers efficiently on AWS Marketplace.
• Targeted Communication: Reaching the right audience with curated, high-impact messaging.
• Sales Intelligence: Gaining meaningful, data-driven insights into AWS Marketplace performance without building a custom analytics stack.

These challenges demanded a comprehensive solution that would streamline private offer creation, enhance customer communication, and scale with CSC’s growth.

Partner Solution

To overcome these hurdles, CSC partnered with CloudSmart, deploying its CloudSmart Insights solution and integrating Amazon Simple Email Service (SES).

CloudSmart Insights is an AWS Marketplace Sales Intelligence Dashboard that simplifies Cloud GTM and Co-Sell strategies. It streamlines AWS Marketplace Seller reporting through automated data analysis and metric generation. The platform processes sales transaction data from the AWS Marketplace and other custom sources to provide key insights for optimizing sales performance and simplifying the sales process. Sellers can effortlessly visualize real-time sales data, forecasts, and offers, including year-over-year, month-over-month, and quarterly growth, without requiring coding, BI authoring, or data science expertise. CloudSmart empowers sellers with specific customer information, fostering greater customer engagement and sales. Sellers have more visibility to renewals and opportunity sizes, leading to more co-sell.

CloudSmart Insights provides AWS Marketplace sellers with a GTM and co-sell intelligence environment—allowing CSC to automate offer workflows and customer outreach without the need for custom code or data science expertise.

Key capabilities deployed:

• Private Offer Curation: Used CloudSmart to create customized private offer campaigns with tailored rulesets for cost, duration, and quantity.
• Email Automation with SES: Integrated Amazon SES to deliver trusted, personalized messages for offer acceptance and onboarding.
• Forecast & Insight Dashboards: Leveraged Amazon QuickSight-powered dashboards to visualize sales performance in real-time.

Results and Benefits

The implementation of CloudSmart Insights and Amazon SES delivered transformative results:

• Faster Offer Delivery: Reduced private offer creation time from 1 hour to 5 minutes per offer.
• Improved Engagement: Personalized email messages and automated workflows increased private offer acceptance rates by 5%.
• Trusted Communications: SES’s verified identities improved email deliverability and secured CSC’s sender reputation.
• Operational Efficiency: Reduced manual errors and improved productivity across CSC’s sales, marketing, and customer success teams.

“With CloudSmart Insights, CSC was able to incorporate Amazon SES features such as verified identities into their sales cycle for WafCharm. This helped to improve email deliverability by establishing the authenticity of sellers’ emails, and enhance security by protecting accounts from unauthorized use.”
— Takashi Yoshimi, U.S. COO, Cyber Security Cloud Inc.

About the Partner

CloudSmart Insights is an AWS Marketplace Sales Intelligence Dashboard that simplifies Cloud GTM and Co-Sell strategies. It streamlines AWS Marketplace Seller reporting through automated data analysis and metric generation. The platform processes sales transaction data from the AWS Marketplace and other custom sources to provide key insights for optimizing sales performance and simplifying the sales process. Sellers can effortlessly visualize real-time sales data, forecasts, and offers, including year-over-year, month-over-month, and quarterly growth, without requiring coding, BI authoring, or data science expertise. CloudSmart empowers sellers with specific customer information, fostering greater customer engagement and sales. Sellers have more visibility to renewals and opportunity sizes, leading to more co-sell.