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ControlPlane: Accelerating Cloud-Native Security with CloudSmart Insights

ControlPlane is a leading cloud-native security consultancy specializing in Kubernetes, container security, and DevSecOps. Renowned for its expertise in securing mission-critical systems, ControlPlane has contributed significantly to open-source projects and industry standards, including authoring the CIS GKE Benchmarks and co-authoring the book "Hacking Kubernetes" .

Customer Challenge

As ControlPlane expanded its services and offerings, it sought to gain deeper insights into its sales performance and customer engagement within the AWS Marketplace. The primary challenges included:

  • Data Visibility: Limited visibility into sales metrics and customer behavior on AWS Marketplace.
  • Operational Efficiency: Manual processes for tracking sales performance and customer interactions were time-consuming and prone to errors.
  • Scalability: Need for a scalable solution to support growing customer base and service offerings.

Partner Solution

To address these challenges, ControlPlane partnered with CloudSmart to deploy the CloudSmart Insights platform.

This solution provided:

  • Enhanced Analytics: Real-time dashboards offering insights into sales performance, customer engagement, and marketplace trends.
  • Automated Reporting: Streamlined reporting processes, reducing manual effort and improving accuracy.
  • Scalable Infrastructure: A scalable analytics platform capable of supporting ControlPlane's growth and evolving needs.

Results and Benefits

The implementation of CloudSmart Insights yielded significant benefits for ControlPlane:
  • Improved Decision Making: Access to real-time data enabled informed strategic decisions and timely responses to market changes.
  • Operational Efficiency: Automation of reporting processes reduced manual workload, allowing teams to focus on core business activities.
  • Enhanced Customer Engagement: Better understanding of customer behavior facilitated targeted marketing efforts and improved customer satisfaction.

About the Partner

CloudSmart Insights is an AWS Marketplace Sales Intelligence Dashboard that simplifies Cloud GTM and Co-Sell strategies. It streamlines AWS Marketplace Seller reporting through automated data analysis and metric generation. The platform processes sales transaction data from the AWS Marketplace and other custom sources to provide key insights for optimizing sales performance and simplifying the sales process. Sellers can effortlessly visualize real-time sales data, forecasts, and offers, including year-over-year, month-over-month, and quarterly growth, without requiring coding, BI authoring, or data science expertise. CloudSmart empowers sellers with specific customer information, fostering greater customer engagement and sales.  Sellers have more visibility to renewals and opportunity sizes, leading to more co-sell.