ControlPlane Leverages CloudSmart to Drive AWS Marketplace Success
Challenge
ControlPlane, a prominent cloud management solutions provider, sought to optimize its GTM strategy and fully harness the potential of the AWS Marketplace. The company aimed to expand its co-sell engagement with AWS and provide a seamless customer journey through the marketplace.
Solution
ControlPlane partnered with CloudSmart, a company with deep expertise in AWS Marketplace and co-sell engagement, to achieve these goals.
Solution Overview:
- Co-Build: Design, build, and launch your product on AWS Marketplace using AWS Best Practices including WAFR.
- Co-Market: Increase visibility and reach with AWS Marketplace using curated customer journeys.
- Co-Sell: Collaborate with AWS to sell your product through AWS Partner Programs such as ACE, AWS Marketplace, and Targeted use cases.
- Expanding Co-Sell Engagement: CloudSmart leveraged its proficiency in the Amazon Partner Customer Engagement (ACE) program to identify and drive co-selling opportunities between ControlPlane and AWS. This strategic collaboration aimed to pinpoint high-potential customers and facilitate successful sales outcomes.
- Curated Sales Journey: CloudSmart's in-depth understanding of the AWS Marketplace enabled ControlPlane to design a tailored sales journey for its customers. This personalized approach ensured a smooth and efficient experience, guiding customers through the evaluation, purchasing, and implementation phases.
Results
The ControlPlane-CloudSmart partnership yielded significant benefits:
- Increased Visibility: ControlPlane gained greater visibility within the AWS Marketplace, attracting a larger pool of potential customers.
- Qualified Leads: The collaboration generated a stream of high-quality leads, primed for conversion.
- Accelerated Sales Growth: By optimizing its GTM strategy and customer experience, ControlPlane experienced a significant boost in sales growth.
Conclusion
By partnering with CloudSmart, ControlPlane successfully capitalized on the AWS Marketplace's vast potential. The collaboration not only enhanced ControlPlane's co-sell engagement with AWS but also provided a superior customer experience, ultimately driving increased visibility, qualified leads, and accelerated sales growth.