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Fortreum curates Cybersecurity Journey

Fortreum simplifies the cybersecurity requirements process for cloud technologies to achieve authorization that enables US Public Sector business. Fortreum partnered with CloudSmart to provide a platform for leveraging the AWS Co-Sell.

 

US Public Sector organizations face significant challenges in navigating complex cybersecurity requirements and achieving the necessary authorizations to conduct business in the cloud.

Key Challenges:

  • Complex Regulatory Landscape: The US Public Sector is subject to a myriad of stringent cybersecurity regulations, such as FedRAMP, DoD SRG, NIST SP 800-171, and FISMA.
  • Time-Consuming Authorization Process: The traditional process of achieving authorization is lengthy and resource-intensive, often involving multiple assessments and certifications.
  • Limited Market Reach: Many organizations struggle to effectively market their cloud solutions to the US Public Sector due to the complex compliance requirements.

Fortreum aims to address these challenges by providing a streamlined solution that simplifies the cybersecurity requirements process and accelerates the path to authorization, enabling organizations to successfully enter the US Public Sector market.

Solution Overview:

Fortreum created a new GTM strategy centered around the AWS Marketplace.  Fortreum turned to CloudSmart to expand Co-sell engagement in Amazon Partner Customer Engagement (ACE) and to provide a curated sales journey through the AWS Marketplace.
 
CloudSmart Insights is an AWS Marketplace Sales Intelligence Dashboard that powers Cloud GTM and Co-Sell. Insights removes the guesswork and repetitive authoring from AWS Marketplace Seller reporting. Sellers can easily view sales, forecast, and offer visuals without any coding, BI authoring, or data science skills. CloudSmart provides sellers with discrete customer information leading to more customer sales engagement.  
 
CloudSmart Marketplace Based Acceleration is a customer success process that outlines the design, build, listing of a successful AWS Marketplace listing.  The process includes GTM, pricing, technical implementation, and business outcome alignment.
 
We help companies succeed on AWS and AWS Marketplace in three ways:
  • Co-Build: Design, build, and launch your product on AWS Marketplace using AWS Best Practices including WAFR.
  • Co-Market: Increase visibility and reach with AWS Marketplace using curated customer journeys.
  • Co-Sell: Collaborate with AWS to sell your product through AWS Partner Programs such as ACE, AWS Marketplace, and Targeted use cases.
 
AWS Partner CRM Connector 

The AWS Partner CRM Connector is a managed package offered by AWS for partners using Salesforce CRM. It is designed to streamline the integration between Salesforce and AWS Partner Central, making it easier for partners to manage co-selling activities and AWS Marketplace business within their Salesforce environment.

Key Features and Benefits:

  • No-Code Solution: The connector is a no-code solution, eliminating the need for custom development and maintenance.
  • Seamless Integration: It integrates directly with Salesforce, allowing partners to manage leads, opportunities, and other sales activities in a single platform.
  • AWS Marketplace Integration: The connector supports AWS Marketplace integration, enabling partners to manage private offers and resale authorizations.
  • Amazon Partner Customer Engagement (ACE) Integration: The connector integrates with ACE, allowing partners to share leads and opportunities with AWS and collaborate on joint sales activities.
  • Increased Efficiency: The connector helps partners streamline their sales processes, improve collaboration with AWS, and accelerate deal closure.
  • Reduced Costs: By automating many manual tasks, the connector can help partners reduce costs and improve operational efficiency.