RISCPoint: Driving Marketplace Intelligence with CloudSmart Insights and Amazon QuickSight
RISCPoint, a cybersecurity and compliance consultancy, wanted to strengthen its AWS Marketplace strategy with deeper analytics and a more scalable business model. As a private reference for the AWS Data and Analytics Competency, RISCPoint partnered with CloudSmart to transform how it accesses, interprets, and applies its AWS Marketplace data.
Customer Challenge
Operating in a fast-paced cybersecurity landscape, RISCPoint faced challenges that limited its agility and insight:- Manual Reporting Processes: Sellers relied on raw CSV data exports from AWS Marketplace, which required manual compilation and interpretation.
- Fragmented Tooling: Teams used different tools with no standardized approach to sales analysis or reporting.
- Slow Insights: The lack of automation delayed key sales decisions, making it hard to react quickly to market dynamics.
These limitations created bottlenecks in developing a cohesive go-to-market (GTM) and co-sell strategy.
Partner Solution
To streamline operations, RISCPoint turned to CloudSmart—a leading provider of AWS Marketplace sales intelligence. CloudSmart deployed its CloudSmart Insights solution, powered by Amazon QuickSight, to automate and embed data analytics across RISCPoint’s AWS Marketplace environment.
Key capabilities included:
- Embedded Analytics: QuickSight dashboards were integrated directly into CloudSmart Insights, providing real-time, role-based access to sales KPIs.
- Automated Forecasting: Sales and marketing teams could track opportunity pipelines, deal aging, and renewal timelines with ease.
- Data-Driven GTM: RISCPoint replaced static reports with dynamic insights that informed campaign decisions and private offer strategies.
Results and Benefits
Partnering with CloudSmart and QuickSight gave RISCPoint a competitive edge in the AWS Marketplace:
- 50% Increase in Sales Opportunities: Enhanced visibility enabled better targeting and outreach.
- 20% Decrease in Deal Age: Sales cycles accelerated through faster insight and decision-making.
- 60% Larger Deal Size: Improved forecasting and customer segmentation led to higher-value engagements.
- 15% Increase in Close Rates: Tailored insights allowed RISCPoint to refine its approach and convert more buyers.
- Faster Reporting: Monthly reports were replaced with daily dashboards, significantly improving responsiveness.
Looking Ahead
CloudSmart continues to evolve its analytics platform with innovations like Amazon Q in QuickSight, which introduces generative AI to answer questions and generate reports using natural language. For RISCPoint, this means even more intuitive access to business intelligence—without the need for BI experts or custom tools.
About the Customer
RISCPoint delivers tailored risk management strategies, audit readiness, and cloud security solutions. Their expertise spans frameworks like FedRAMP, CMMC, and NIST, enabling clients to meet compliance standards while accelerating digital transformation.
About the Partner
CloudSmart Insights is an AWS Marketplace Sales Intelligence Dashboard that simplifies Cloud GTM and Co-Sell strategies. It streamlines AWS Marketplace Seller reporting through automated data analysis and metric generation. The platform processes sales transaction data from the AWS Marketplace and other custom sources to provide key insights for optimizing sales performance and simplifying the sales process. Sellers can effortlessly visualize real-time sales data, forecasts, and offers, including year-over-year, month-over-month, and quarterly growth, without requiring coding, BI authoring, or data science expertise. CloudSmart empowers sellers with specific customer information, fostering greater customer engagement and sales. Sellers have more visibility to renewals and opportunity sizes, leading to more co-sell.