SecureIT: Elevating AWS Marketplace Sales with CloudSmart Insights
Customer Challenge
SecureIT, a specialist in cloud security and compliance advisory services, needed to better understand their AWS Marketplace business model and improve sales performance. They relied on manual CSV data exports and fragmented analytics processes, which slowed decision-making and limited their ability to engage effectively with prospects and customers across free trials, paid listings, and bring-your-own-license (BYOL) offers.
Partner Solution
SecureIT partnered with CloudSmart, a leader in AWS Marketplace sales intelligence, to digitally transform their approach. CloudSmart deployed its CloudSmart Insights SaaS platform with embedded Amazon QuickSight analytics to provide SecureIT with:- Automated, embedded dashboards providing real-time visibility into sales performance, forecasted trends, and customer engagement.
- Role-based access to discrete data—such as subscriber and payer account interactions—to fuel AWS co-sell strategies.
- Serverless analytics powered by QuickSight, reducing infrastructure overhead while offering scalability, resiliency, and seamless integration through APIs.
Results and Benefits
The CloudSmart-QuickSight integration delivered measurable improvements for SecureIT:
Metric |
Result |
| Faster Reporting | Daily automated dashboards replaced manual monthly CSV crunching, accelerating insight delivery |
| Improved GTM Agility | Real-time analytics enabled swifter strategy shifts and offer optimizations |
| Data-Driven Co-Sell Activation | SecureIT used discrete account insights to better align with AWS sales motions |
| Operational Efficiency | Reduced manual workload freed teams to focus on sales, security consulting, and customer success |
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About the Partner
CloudSmart Insights is an AWS Marketplace Sales Intelligence Dashboard that simplifies Cloud GTM and Co-Sell strategies. It streamlines AWS Marketplace Seller reporting through automated data analysis and metric generation. The platform processes sales transaction data from the AWS Marketplace and other custom sources to provide key insights for optimizing sales performance and simplifying the sales process. Sellers can effortlessly visualize real-time sales data, forecasts, and offers, including year-over-year, month-over-month, and quarterly growth, without requiring coding, BI authoring, or data science expertise. CloudSmart empowers sellers with specific customer information, fostering greater customer engagement and sales. Sellers have more visibility to renewals and opportunity sizes, leading to more co-sell.