Scale your EdTech business through AWS Marketplace
In partnership with AWS and TD SYNNEX
EdTech Engagement Initiative
The EdTech Engagement Initiative helps emerging education technology companies scale their business through an expanded set of go-to-market, technical, and marketing support benefits designed to accelerate growth.
Through targeted co-sell strategy sessions and customized account mapping, we help you build sales pipeline and improve opportunity win rates within the education market — including K-12, higher education, and local government agencies.
CloudSmart is participating in this program in partnership with AWS and TD SYNNEX.
Accelerated lead generation
You’ll receive a minimum of 34 leads and access to education-specific resources to increase your brand visibility among target buyers.
Up to $5,000 in funding incentives
Selected participants are eligible to receive up to $5,000 in funding incentives to support sales and marketing campaigns.
Marketing campaign support
Fast-track your innovation and market presence with direct marketing campaign support for GenAI initiatives.
Education industry engagement
Access a wide network of education community, compliance, technology, and innovation experts.
AWS GTM support
Take advantage of the CloudSmart Co-Sell Platform Edition and GTM Advisory Services to accelerate your AWS co-sell motion.
90-day fast-track timeline
Includes kickoff, AWS Partner Network enablement, Marketplace listing, and a joint marketing plan — all within 90 days.
How it works
Step 1 — Apply: Submit your application through the enrollment form. ISVs with a SaaS solution built on AWS and targeting the education market are eligible.
Step 2 — Kickoff & enablement: Get onboarded with AWS Partner Network enablement, Marketplace listing optimization, and co-sell strategy alignment.
Step 3 — Execute & grow: Receive leads, activate marketing funding, and leverage co-sell support to build pipeline and close education opportunities through AWS Marketplace.
The solution: building, marketing, and selling with CloudSmart and partners
Who is eligible for the EdTech Engagement Initiative program?
ISVs with a solution targeting the education market (K-12, higher education, and local governments), a SaaS solution built on AWS, the ability to transfer AWS billing relationship, and a willingness to co-sell with AWS and sell through the AWS Marketplace.
Why TD SYNNEX?
Expert guidance on education procurement, funding, compliance, and AWS Marketplace optimization.
Why CloudSmart?
CloudSmart provides a GTM data intelligence platform and GTM advisory services to help accelerate co-selling with AWS. The CloudSmart Co-Sell Platform is purpose-built to help create efficiencies in your Cloud GTM execution, list on AWS Marketplace, see high-propensity-to-buy data, and connect with AWS resources faster.
What funding opportunities are available?
Partners receive access to $5,000 in marketing dollars to support co-sell activities with AWS sellers. TD SYNNEX also contributes marketing funding for market intelligence and lead generation. Additional marketing dollars or AWS credits may be available based on eligibility.
What is the timeline?
A 90-day fast-track, including kickoff, AWS Partner Network enablement, Marketplace listing, and joint marketing plan.