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Rocket.chat Leverages CloudSmart to Drive AWS Marketplace Success

Rocket.chat is empowering organizations to own their conversations by developing the world’s most flexible and secure open source communications platform.  CloudSmart empowers Rocket.chat's AWS Marketplace presence.
 

Overview:

Through this collaboration, Rocket.chat leveraged CloudSmart's expertise to streamline access to their services and support via the AWS Marketplace, offering a comprehensive approach that empowers organizations to own and manage their conversations effectively and securely. This partnership enhanced flexibility and security in communication solutions, providing a significant advantage in the marketplace.

Challenge: Rocket.chat, a leading open-source communications platform, sought to expand its reach and empower organizations to take control of their communications. To achieve this, they needed to enhance their presence on the AWS Marketplace.

Solution

Rocket.chat partnered with CloudSmart, a company with deep expertise in AWS Marketplace and co-sell engagement, to achieve these goals.


Solution Overview:

ControlPlane created a new GTM strategy centered around the AWS Marketplace.  ControlPlane turned to CloudSmart to expand Co-sell engagement in Amazon Partner Customer Engagement (ACE) and to provide a curated sales journey through the AWS Marketplace.
 
CloudSmart Insights is an AWS Marketplace Sales Intelligence Dashboard that powers Cloud GTM and Co-Sell. Insights removes the guesswork and repetitive authoring from AWS Marketplace Seller reporting. Sellers can easily view sales, forecast, and offer visuals without any coding, BI authoring, or data science skills. CloudSmart provides sellers with discrete customer information leading to more customer sales engagement.  
 
CloudSmart Marketplace Based Acceleration is a customer success process that outlines the design, build, listing of a successful AWS Marketplace listing.  The process includes GTM, pricing, technical implementation, and business outcome alignment.
 
We help companies succeed on AWS and AWS Marketplace in three ways:
  • Co-Build: Design, build, and launch your product on AWS Marketplace using AWS Best Practices including WAFR.
  • Co-Market: Increase visibility and reach with AWS Marketplace using curated customer journeys.
  • Co-Sell: Collaborate with AWS to sell your product through AWS Partner Programs such as ACE, AWS Marketplace, and Targeted use cases.
Strategy
  • Expanding Co-Sell Engagement: CloudSmart leveraged its proficiency in the Amazon Partner Customer Engagement (ACE) program to identify and drive co-selling opportunities between Rocket.chat and AWS. This strategic collaboration aimed to pinpoint high-potential customers and facilitate successful sales outcomes.
  • Curated Sales Journey: CloudSmart's in-depth understanding of the AWS Marketplace enabled Rocket.chat to design a tailored sales journey for its customers. This personalized approach ensured a smooth and efficient experience, guiding customers through the evaluation, purchasing, and implementation phases.

Results:

Through this collaboration, Rocket.chat successfully empowered organizations to own and manage their conversations effectively and securely. The enhanced presence on the AWS Marketplace provided streamlined access to Rocket.chat's services, increased their visibility and credibility, and ultimately provided organizations with a significant advantage in the marketplace.The Rocket.chat-CloudSmart partnership yielded significant benefits:

 

Conclusion

By partnering with CloudSmart, Rocket.chat successfully capitalized on the AWS Marketplace's vast potential. The collaboration not only enhanced Rocket.chat's co-sell engagement with AWS but also provided a superior customer experience, ultimately driving increased visibility, qualified leads, and accelerated sales growth.